Enter your numbers above and click calculate.
Your results will include a plain-English interpretation and recommended next steps.
Your results will include a plain-English interpretation and recommended next steps.
How to use this calculator
This calculator helps you estimate whether an email campaign is likely to be profitable. Use it before sending promotions or comparing email offers.
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View the ToolkitFAQ
What is email campaign ROI?
It compares the profit from an email campaign against the cost of running it.
Should I count revenue or profit?
Profit is more useful because it shows what you keep after costs.
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